LET’S GET PERSONAL: using AI and ML
Reinventing fan engagement with personalized engagement using AI and ML. Using data to drive successful fan engagement strategies is not...
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Richard Pinnick
May 292 min
“PAY BY” [your brand]
How a branded mobile wallet can personalise transactions and drive up transaction value, engagement and customer spendIng. In a world...
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Richard Pinnick
Feb 143 min
3 things every club should do in 2024 to earn more money (don’t wait)
Want some easy wins in 2024 – ways to impress your boss, easy to set-up and easy ways to generate money? Well here are three proven ways...
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Richard Pinnick
Jan 152 min
AI can SUPERCHARGE the business of sports.
(and no this article is not written by Chat-GPT) AI was certainly the buzz word of 2023. Like with many tech buzz words people tend to...
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Richard Pinnick
Aug 15, 20233 min
MACH SPEED - supercharging your digital transformation
Today, Sports Teams are becoming digitally advanced at lightning speed. Becoming fluent in “digital” is vital to their future success....
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Richard Pinnick
Jun 1, 20233 min
The shift from social to DTC digital
Here’s a truth: As many as 99% of your fans may never attend one of your games in person. You have fans around the country and the world,...
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Richard Pinnick
Sep 15, 20222 min
Why every Team President should be interested in ticket scanning
OK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...
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Richard Pinnick
Jul 5, 20223 min
The rise of the Ecosystem in Sports
“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen /...
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Richard Pinnick
May 25, 20223 min
Revenue Impact - 5 ways member-based loyalty programs drive revenues
Loyalty Programs (whether aimed at your total fan audience or a sub-set of fans, such as season ticket holders) clearly benefit the...
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Richard Pinnick
Dec 29, 20215 min
RTAs the next big thing for 2022
The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...
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Richard Pinnick
Aug 10, 20217 min
10 Ways to add value (and retain) your Season Ticket Holders
Season Ticket Holders are universally afforded the status as the “most valuable customer” (MVC) of the Sports Team. Their annual...
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