Overview Modern fan behavior, rising acquisition costs, and the need for sustainable revenue have led leading sports organizations to...

Reinventing fan engagement with personalized engagement using AI and ML. Using data to drive successful fan engagement strategies is not...

How a branded mobile wallet can personalise transactions and drive up transaction value, engagement and customer spendIng. In a world...

Want some easy wins in 2024 – ways to impress your boss, easy to set-up and easy ways to generate money? Well here are three proven ways...

(and no this article is not written by Chat-GPT) AI was certainly the buzz word of 2023. Like with many tech buzz words people tend to...

Today, Sports Teams are becoming digitally advanced at lightning speed. Becoming fluent in “digital” is vital to their future success....

Here’s a truth: As many as 99% of your fans may never attend one of your games in person. You have fans around the country and the world,...

OK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...

“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen /...

Loyalty Programs (whether aimed at your total fan audience or a sub-set of fans, such as season ticket holders) clearly benefit the...

The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...

Season Ticket Holders are universally afforded the status as the “most valuable customer” (MVC) of the Sports Team. Their annual...