LET’S GET PERSONAL: using AI and ML
Reinventing fan engagement with personalized engagement using AI and ML. Using data to drive successful fan engagement strategies is not...
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Richard Pinnick
Jan 152 min
AI can SUPERCHARGE the business of sports.
(and no this article is not written by Chat-GPT) AI was certainly the buzz word of 2023. Like with many tech buzz words people tend to...
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Richard Pinnick
Aug 15, 20233 min
MACH SPEED - supercharging your digital transformation
Today, Sports Teams are becoming digitally advanced at lightning speed. Becoming fluent in “digital” is vital to their future success....
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Richard Pinnick
Jun 1, 20233 min
The shift from social to DTC digital
Here’s a truth: As many as 99% of your fans may never attend one of your games in person. You have fans around the country and the world,...
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Richard Pinnick
Sep 15, 20222 min
Why every Team President should be interested in ticket scanning
OK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...
224 views0 comments
Richard Pinnick
Jul 5, 20223 min
The rise of the Ecosystem in Sports
“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen /...
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Richard Pinnick
May 25, 20223 min
Revenue Impact - 5 ways member-based loyalty programs drive revenues
Loyalty Programs (whether aimed at your total fan audience or a sub-set of fans, such as season ticket holders) clearly benefit the...
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Richard Pinnick
May 10, 20222 min
How data can triple the value of your Sports Brand
Let's be frank about this Sports Properties may represent some of the world's most recognisable brands today but are intrinsically...
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Richard Pinnick
Feb 19, 20222 min
Its all about the "audience"
Sports is a game of moments, witnessed by the few, followed by the many. Within this statement lies the true challenge of modern sports...
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Richard Pinnick
Feb 4, 20223 min
Time to re-think your engagement strategy - data 3.0 = data monetization
When I tell people in Sports that I specialise in “sports loyalty programs” – way too often the response from Sports executives is – “we...
68 views0 comments
Richard Pinnick
Jan 28, 20226 min
5 things that will kill your loyalty program...and how to avoid them
Many poorly thought through loyalty programmes have been shown to fail within the first 2 years and if you want to be confident that...
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Richard Pinnick
Jan 11, 20222 min
Ignite your Fans in 2022 - Action Based Loyalty
Most people think of loyalty as a transaction-based mechanism – spend some money, earn points and you get access to benefits. I have...
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Richard Pinnick
Dec 29, 20215 min
RTAs the next big thing for 2022
The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...
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Richard Pinnick
Sep 24, 20217 min
7 WAYS to activate your Sponsors & Commercial Partnerships
Elite Sports Teams are swiftly moving towards a media and entertainment company model converting their organizations into truly national...
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Richard Pinnick
May 5, 20210 min
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