Richard PinnickJan 152 minLoyalty MarketingAI can SUPERCHARGE the business of sports.(and no this article is not written by Chat-GPT) AI was certainly the buzz word of 2023. Like with many tech buzz words people tend to...
Richard PinnickAug 15, 20233 minLoyalty MarketingMACH SPEED - supercharging your digital transformationToday, Sports Teams are becoming digitally advanced at lightning speed. Becoming fluent in “digital” is vital to their future success....
Richard PinnickJun 1, 20233 minLoyalty MarketingThe shift from social to DTC digitalHere’s a truth: As many as 99% of your fans may never attend one of your games in person. You have fans around the country and the world,...
Richard PinnickSep 15, 20222 minAccess ControlWhy every Team President should be interested in ticket scanningOK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...