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The strategic value of a Digital Loyalty Ecosystem powered by Fortress technology
Overview Modern fan behavior, rising acquisition costs, and the need for sustainable revenue have led leading sports organizations to...
Richard Pinnick
5 days ago3 min read
58 views
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LET’S GET PERSONAL: using AI and ML
Reinventing fan engagement with personalized engagement using AI and ML. Using data to drive successful fan engagement strategies is not...
Richard Pinnick
Jul 5, 20242 min read
52 views
0 comments
“PAY BY” [your brand]
How a branded mobile wallet can personalise transactions and drive up transaction value, engagement and customer spendIng. In a world...
Richard Pinnick
May 29, 20242 min read
53 views
0 comments
3 things every club should do in 2024 to earn more money (don’t wait)
Want some easy wins in 2024 – ways to impress your boss, easy to set-up and easy ways to generate money? Well here are three proven ways...
Richard Pinnick
Feb 14, 20243 min read
126 views
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AI can SUPERCHARGE the business of sports.
(and no this article is not written by Chat-GPT) AI was certainly the buzz word of 2023. Like with many tech buzz words people tend to...
Richard Pinnick
Jan 15, 20242 min read
47 views
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MACH SPEED - supercharging your digital transformation
Today, Sports Teams are becoming digitally advanced at lightning speed. Becoming fluent in “digital” is vital to their future success....
Richard Pinnick
Aug 15, 20233 min read
57 views
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The shift from social to DTC digital
Here’s a truth: As many as 99% of your fans may never attend one of your games in person. You have fans around the country and the world,...
Richard Pinnick
Jun 1, 20233 min read
71 views
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Coupon Incentives - examples
There is today a significant body of evidence to suggest that coupon incentives work and work very well for sports fans. Here are just a...
Richard Pinnick
Mar 25, 20232 min read
74 views
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What can ChatGPT tell us about sports fans?
You must be living under the proverbial rock if you have not heard about ChatGPT – an AI-powered chatbot developed by OpenAI. It is a...
Richard Pinnick
Feb 17, 20232 min read
46 views
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Why every Team President should be interested in ticket scanning
OK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...
Richard Pinnick
Sep 15, 20222 min read
246 views
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Want to sell more tickets? - then add Suspense
Sports teams like to think that marquee names or slick stadiums are the secret to sell more tickets. But research by Harvard Business...
Richard Pinnick
Aug 17, 20222 min read
84 views
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The rise of the Ecosystem in Sports
“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen /...
Richard Pinnick
Jul 5, 20223 min read
90 views
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Revenue Impact - 5 ways member-based loyalty programs drive revenues
Loyalty Programs (whether aimed at your total fan audience or a sub-set of fans, such as season ticket holders) clearly benefit the...
Richard Pinnick
May 25, 20223 min read
135 views
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How data can triple the value of your Sports Brand
Let's be frank about this Sports Properties may represent some of the world's most recognisable brands today but are intrinsically...
Richard Pinnick
May 10, 20222 min read
100 views
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Its all about the "audience"
Sports is a game of moments, witnessed by the few, followed by the many. Within this statement lies the true challenge of modern sports...
Richard Pinnick
Feb 19, 20222 min read
46 views
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Using LCC and UGC content to boost your program
For fans being a supporter is more than just about the game – it is, as described in previous articles, about social connectedness and...
Richard Pinnick
Feb 15, 20222 min read
52 views
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Time to re-think your engagement strategy - data 3.0 = data monetization
When I tell people in Sports that I specialise in “sports loyalty programs” – way too often the response from Sports executives is – “we...
Richard Pinnick
Feb 4, 20223 min read
69 views
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5 things that will kill your loyalty program...and how to avoid them
Many poorly thought through loyalty programmes have been shown to fail within the first 2 years and if you want to be confident that...
Richard Pinnick
Jan 28, 20226 min read
67 views
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Ignite your Fans in 2022 - Action Based Loyalty
Most people think of loyalty as a transaction-based mechanism – spend some money, earn points and you get access to benefits. I have...
Richard Pinnick
Jan 11, 20222 min read
53 views
0 comments
RTAs the next big thing for 2022
The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...
Richard Pinnick
Dec 29, 20215 min read
42 views
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