The shift from social to DTC digital
Here’s a truth: As many as 99% of your fans may never attend one of your games in person. You have fans around the country and the world,...
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Richard Pinnick
- Mar 25
- 2 min
Coupon Incentives - examples
There is today a significant body of evidence to suggest that coupon incentives work and work very well for sports fans. Here are just a...
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Richard Pinnick
- Feb 17
- 2 min
What can ChatGPT tell us about sports fans?
You must be living under the proverbial rock if you have not heard about ChatGPT – an AI-powered chatbot developed by OpenAI. It is a...
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Richard Pinnick
- Sep 15, 2022
- 2 min
Why every Team President should be interested in ticket scanning
OK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...
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Richard Pinnick
- Aug 17, 2022
- 2 min
Want to sell more tickets? - then add Suspense
Sports teams like to think that marquee names or slick stadiums are the secret to sell more tickets. But research by Harvard Business...
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Richard Pinnick
- Jul 5, 2022
- 3 min
The rise of the Ecosystem in Sports
“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen /...
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Richard Pinnick
- May 25, 2022
- 3 min
Revenue Impact - 5 ways member-based loyalty programs drive revenues
Loyalty Programs (whether aimed at your total fan audience or a sub-set of fans, such as season ticket holders) clearly benefit the...
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Richard Pinnick
- May 10, 2022
- 2 min
How data can triple the value of your Sports Brand
Let's be frank about this Sports Properties may represent some of the world's most recognisable brands today but are intrinsically...
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Richard Pinnick
- Feb 19, 2022
- 2 min
Its all about the "audience"
Sports is a game of moments, witnessed by the few, followed by the many. Within this statement lies the true challenge of modern sports...
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Richard Pinnick
- Feb 15, 2022
- 2 min
Using LCC and UGC content to boost your program
For fans being a supporter is more than just about the game – it is, as described in previous articles, about social connectedness and...
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Richard Pinnick
- Feb 4, 2022
- 3 min
Time to re-think your engagement strategy - data 3.0 = data monetization
When I tell people in Sports that I specialise in “sports loyalty programs” – way too often the response from Sports executives is – “we...
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Richard Pinnick
- Jan 28, 2022
- 6 min
5 things that will kill your loyalty program...and how to avoid them
Many poorly thought through loyalty programmes have been shown to fail within the first 2 years and if you want to be confident that...
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Richard Pinnick
- Jan 11, 2022
- 2 min
Ignite your Fans in 2022 - Action Based Loyalty
Most people think of loyalty as a transaction-based mechanism – spend some money, earn points and you get access to benefits. I have...
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Richard Pinnick
- Dec 29, 2021
- 5 min
RTAs the next big thing for 2022
The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...
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Richard Pinnick
- Nov 25, 2021
- 3 min
Which rewards are the most effective? S.A.P.S
One of the biggest mistakes that people make when designing fan engagement programs is to assume that cash (in the form of discounts)...
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Richard Pinnick
- Sep 24, 2021
- 7 min
7 WAYS to activate your Sponsors & Commercial Partnerships
Elite Sports Teams are swiftly moving towards a media and entertainment company model converting their organizations into truly national...
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Richard Pinnick
- Aug 10, 2021
- 7 min
10 Ways to add value (and retain) your Season Ticket Holders
Season Ticket Holders are universally afforded the status as the “most valuable customer” (MVC) of the Sports Team. Their annual...
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Richard Pinnick
- Jul 22, 2021
- 6 min
10 Things Behavioural Economics teach us about Sports Fans!
The one advantage of a pandemic lock-down (probably only advantage) has been it has given me some time to read up on topics that interest...
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Richard Pinnick
- Jun 16, 2021
- 7 min
10 Things that drive the success of a loyalty program!
Sports Fans by their title are enthusiastic devotees of a particular Team or Club. The level of enthusiasm may vary from casual too...
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Richard Pinnick
- May 20, 2021
- 6 min
6 ACTIONABLE strategies you should implement today - Owning the fan relationship.
FAN LOYALTY’ has taken on new meaning in the wake of the COVID-19 pandemic. The traditional relationship between Team and Sports Fan has...
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