5 STRATEGIES to optimize revenues in 2021

Sports teams like to think that marquee names or slick stadiums are the secret to sell more tickets. But research by Harvard Business School Professor Karim Lakhani and Patrick Ferguson, an assistant

“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen / LaLiga Tech. Simple it may be but with profound implications fo