Richard PinnickJul 22, 20216 minLoyalty Marketing10 Things Behavioural Economics teach us about Sports Fans!The one advantage of a pandemic lock-down (probably only advantage) has been it has given me some time to read up on topics that interest...
Richard PinnickJun 16, 20217 minLoyalty Marketing10 Things that drive the success of a loyalty program!Sports Fans by their title are enthusiastic devotees of a particular Team or Club. The level of enthusiasm may vary from casual too...
Richard PinnickMay 20, 20216 minLoyalty Marketing6 ACTIONABLE strategies you should implement today - Owning the fan relationship.FAN LOYALTY’ has taken on new meaning in the wake of the COVID-19 pandemic. The traditional relationship between Team and Sports Fan has...