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Richard Pinnick
Sep 24, 20217 min read
7 WAYS to activate your Sponsors & Commercial Partnerships
Elite Sports Teams are swiftly moving towards a media and entertainment company model converting their organizations into truly national...
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Richard Pinnick
Aug 9, 20217 min read
10 Ways to add value (and retain) your Season Ticket Holders
Season Ticket Holders are universally afforded the status as the “most valuable customer” (MVC) of the Sports Team. Their annual...
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Richard Pinnick
Jul 22, 20216 min read
10 Things Behavioural Economics teach us about Sports Fans!
The one advantage of a pandemic lock-down (probably only advantage) has been it has given me some time to read up on topics that interest...
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Richard Pinnick
Jun 16, 20217 min read
10 Things that drive the success of a loyalty program!
Sports Fans by their title are enthusiastic devotees of a particular Team or Club. The level of enthusiasm may vary from casual too...
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Richard Pinnick
May 20, 20216 min read
6 ACTIONABLE strategies you should implement today - Owning the fan relationship.
FAN LOYALTY’ has taken on new meaning in the wake of the COVID-19 pandemic. The traditional relationship between Team and Sports Fan has...
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Richard Pinnick
May 5, 20210 min read
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Richard Pinnick
Apr 23, 20213 min read
The Value Gap - why sports teams are undervalued and how to re-think your business
Headlines such as these may be no more than attention grabbing – but there is no doubting that the top flight Sports Teams (and even more...
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