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Richard Pinnick
Jun 1, 20233 min read
The shift from social to DTC digital
Here’s a truth: As many as 99% of your fans may never attend one of your games in person. You have fans around the country and the world,...
71 views0 comments
Richard Pinnick
Mar 25, 20232 min read
Coupon Incentives - examples
There is today a significant body of evidence to suggest that coupon incentives work and work very well for sports fans. Here are just a...
65 views0 comments
Richard Pinnick
Feb 17, 20232 min read
What can ChatGPT tell us about sports fans?
You must be living under the proverbial rock if you have not heard about ChatGPT – an AI-powered chatbot developed by OpenAI. It is a...
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