The rise of the Ecosystem in Sports
“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen /...
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Richard Pinnick
- May 25, 2022
- 3 min
Revenue Impact - 5 ways member-based loyalty programs drive revenues
Loyalty Programs (whether aimed at your total fan audience or a sub-set of fans, such as season ticket holders) clearly benefit the...
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Richard Pinnick
- May 10, 2022
- 2 min
How data can triple the value of your Sports Brand
Let's be frank about this Sports Properties may represent some of the world's most recognisable brands today but are intrinsically...
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