Richard PinnickMay 20, 20216 minLoyalty Marketing6 ACTIONABLE strategies you should implement today - Owning the fan relationship.FAN LOYALTY’ has taken on new meaning in the wake of the COVID-19 pandemic. The traditional relationship between Team and Sports Fan has...
Richard PinnickApr 23, 20213 minLoyalty MarketingThe Value Gap - why sports teams are undervalued and how to re-think your businessHeadlines such as these may be no more than attention grabbing – but there is no doubting that the top flight Sports Teams (and even more...