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What can ChatGPT tell us about sports fans?

You must be living under the proverbial rock if you have not heard about ChatGPT – an AI-powered chatbot developed by OpenAI. It is a...

Why every Team President should be interested in ticket scanning

OK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...

Want to sell more tickets? - then add Suspense

Sports teams like to think that marquee names or slick stadiums are the secret to sell more tickets. But research by Harvard Business...