Richard PinnickFeb 172 minLoyalty MarketingWhat can ChatGPT tell us about sports fans?You must be living under the proverbial rock if you have not heard about ChatGPT – an AI-powered chatbot developed by OpenAI. It is a...
Richard PinnickSep 15, 20222 minAccess ControlWhy every Team President should be interested in ticket scanningOK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...
Richard PinnickAug 17, 20222 minLoyalty MarketingWant to sell more tickets? - then add SuspenseSports teams like to think that marquee names or slick stadiums are the secret to sell more tickets. But research by Harvard Business...