Most people think of loyalty as a transaction-based mechanism – spend some money, earn points and you get access to benefits. I have...

The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...

One of the biggest mistakes that people make when designing fan engagement programs is to assume that cash (in the form of discounts)...