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What can ChatGPT tell us about sports fans?
You must be living under the proverbial rock if you have not heard about ChatGPT – an AI-powered chatbot developed by OpenAI. It is a...
Richard Pinnick
Feb 17, 20232 min read


Why every Team President should be interested in ticket scanning
OK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...
Richard Pinnick
Sep 15, 20222 min read
Want to sell more tickets? - then add Suspense
Sports teams like to think that marquee names or slick stadiums are the secret to sell more tickets. But research by Harvard Business...
Richard Pinnick
Aug 17, 20222 min read
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