5 things that will kill your loyalty program...and how to avoid them
Many poorly thought through loyalty programmes have been shown to fail within the first 2 years and if you want to be confident that...
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Richard Pinnick
- Jan 11, 2022
- 2 min
Ignite your Fans in 2022 - Action Based Loyalty
Most people think of loyalty as a transaction-based mechanism – spend some money, earn points and you get access to benefits. I have...
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Richard Pinnick
- Dec 29, 2021
- 5 min
RTAs the next big thing for 2022
The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...
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