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7 WAYS to activate your Sponsors & Commercial Partnerships

Elite Sports Teams are swiftly moving towards a media and entertainment company model converting their organizations into truly national...

10 Ways to add value (and retain) your Season Ticket Holders

Season Ticket Holders are universally afforded the status as the “most valuable customer” (MVC) of the Sports Team. Their annual...

10 Things Behavioural Economics teach us about Sports Fans!

The one advantage of a pandemic lock-down (probably only advantage) has been it has given me some time to read up on topics that interest...