Richard PinnickJan 28, 20226 minLoyalty Marketing5 things that will kill your loyalty program...and how to avoid themMany poorly thought through loyalty programmes have been shown to fail within the first 2 years and if you want to be confident that...
Richard PinnickJan 11, 20222 minLoyalty MarketingIgnite your Fans in 2022 - Action Based LoyaltyMost people think of loyalty as a transaction-based mechanism – spend some money, earn points and you get access to benefits. I have...
Richard PinnickDec 29, 20215 minLoyalty MarketingRTAs the next big thing for 2022The world of marketing and technology love their initialisms – in 2021 we saw the rise of NFC, VAR and NFT’s. So here is one for 2022 –...