Richard PinnickFeb 15, 20222 minLoyalty MarketingUsing LCC and UGC content to boost your programFor fans being a supporter is more than just about the game – it is, as described in previous articles, about social connectedness and...
Richard PinnickFeb 4, 20223 minLoyalty MarketingTime to re-think your engagement strategy - data 3.0 = data monetizationWhen I tell people in Sports that I specialise in “sports loyalty programs” – way too often the response from Sports executives is – “we...
Richard PinnickJan 28, 20226 minLoyalty Marketing5 things that will kill your loyalty program...and how to avoid themMany poorly thought through loyalty programmes have been shown to fail within the first 2 years and if you want to be confident that...