Richard PinnickFeb 19, 20222 minLoyalty MarketingIts all about the "audience"Sports is a game of moments, witnessed by the few, followed by the many. Within this statement lies the true challenge of modern sports...
Richard PinnickFeb 15, 20222 minLoyalty MarketingUsing LCC and UGC content to boost your programFor fans being a supporter is more than just about the game – it is, as described in previous articles, about social connectedness and...
Richard PinnickFeb 4, 20223 minLoyalty MarketingTime to re-think your engagement strategy - data 3.0 = data monetizationWhen I tell people in Sports that I specialise in “sports loyalty programs” – way too often the response from Sports executives is – “we...