Fan Engagement | Fortress

Its all about the "audience"

Sports is a game of moments, witnessed by the few, followed by the many. Within this statement lies the true challenge of modern sports...

Using LCC and UGC content to boost your program

For fans being a supporter is more than just about the game – it is, as described in previous articles, about social connectedness and...

Time to re-think your engagement strategy - data 3.0 = data monetization

When I tell people in Sports that I specialise in “sports loyalty programs” – way too often the response from Sports executives is – “we...