Richard PinnickSep 15, 20222 minAccess ControlWhy every Team President should be interested in ticket scanningOK, I’m going to say it out loud – there is nothing less glamorous than the topic of ticket scanning. Of course, it is important – it...
Richard PinnickAug 17, 20222 minLoyalty MarketingWant to sell more tickets? - then add SuspenseSports teams like to think that marquee names or slick stadiums are the secret to sell more tickets. But research by Harvard Business...
Richard PinnickJul 5, 20223 minLoyalty MarketingThe rise of the Ecosystem in Sports“Fans do not change – the way they interact with their Team changes”. This simple statement came out of research undertaken by Neilsen /...