Fan Engagement | Fortress

Using LCC and UGC content to boost your program

For fans being a supporter is more than just about the game – it is, as described in previous articles, about social connectedness and...

Time to re-think your engagement strategy - data 3.0 = data monetization

When I tell people in Sports that I specialise in “sports loyalty programs” – way too often the response from Sports executives is – “we...

5 things that will kill your loyalty program...and how to avoid them

Many poorly thought through loyalty programmes have been shown to fail within the first 2 years and if you want to be confident that...